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Nokia Bluetooth Headset BH-700 Universal

Bluetooth Advertising System — Tue, 27 Oct 2009 20:49:26 +0000

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NEW BLUETOOTH HEADSET for NOKIA N81 N82 8800 Arte 6310i

Bluetooth Advertising System — Mon, 26 Oct 2009 13:41:18 +0000

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PAMA BT-1070 BLUETOOTH CAR KIT for NOKIA 7710 7610 7380

Bluetooth Advertising System — Thu, 22 Oct 2009 04:30:10 +0000

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PAMA BT-1070 BLUETOOTH CAR KIT for NOKIA 7710 7610 7380

Bluetooth Advertising System — Wed, 21 Oct 2009 23:29:31 +0000

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NEW BLUETOOTH HEADSET for BLACKBERRY NOKIA N95 8G UK

Bluetooth Advertising System — Tue, 13 Oct 2009 00:20:58 +0000

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NEW Nokia Bluetooth Headset BH-102 for N95 6500 N82 N96

Bluetooth Advertising System — Mon, 12 Oct 2009 18:39:24 +0000

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Bluetooth Headset for Nokia 6500 Slide 6500 Classic 630

Bluetooth Advertising System — Mon, 12 Oct 2009 08:32:04 +0000

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NEW BLUETOOTH HEADSET for BLACKBERRY NOKIA N95 8G UK

Bluetooth Advertising System — Sun, 11 Oct 2009 19:39:50 +0000

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Wireless bluetooth Headset Earpiece for Nokia N76

Bluetooth Advertising System — Fri, 09 Oct 2009 23:15:49 +0000

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Bluetooth Headset for Nokia E61i E51 E50 8800 Arte 8600

Bluetooth Advertising System — Wed, 07 Oct 2009 00:03:51 +0000

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NEW BLUETOOTH HEADSET for NOKIA N81 N82 8800 Arte 6310i

Bluetooth Advertising System — Tue, 06 Oct 2009 23:49:49 +0000

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NEW BLUETOOTH HEADSET for BLACKBERRY NOKIA N95 8G UK

Bluetooth Advertising System — Thu, 01 Oct 2009 19:11:04 +0000

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NEW BLUETOOTH HEADSET for NOKIA 5310 5500 5610 5700 E50

Bluetooth Advertising System — Wed, 30 Sep 2009 03:14:38 +0000

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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising System — Sun, 27 Sep 2009 21:33:28 +0000

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Bluetooth – wireless microdata – by

Bluetooth Advertising System — Mon, 21 Sep 2009 09:00:11 +0000

The announcement by the Bluetooth SIG that they are embracing Wibree as an additional strand of the Bluetooth family of wireless specifications is a major step in its evolution. Wibree offers low power – as low as any other low power wireless contender, but it does it in a way that sets itself apart from them. Its unique feature is that it cohabits with a Bluetooth radio in a new generation of wireless chips. To reduce cost it uses the same radio circuitry that’s already there for Bluetooth and squeezes in a small, complementary protocol stack. These dual mode chips will cost at most a few cents more than today’s Bluetooth only chips. That means Wibree will quickly achieve a high penetration in mobile phones because it is riding on the back of an established technology. That means Wibree deployment will happen quickly and happen in volume. It also means that every Wibree enabled mobile phone becomes a ready built, wide area gateway capable of transferring data from a peripheral Wibree device to a remote network or service.

Over the next few years that volume of deployment will provide the critical mass that product designers need to justify incorporating wireless connectivity into a new generation of products. Low cost, Wibree only chips will find their way into a whole new range of accessories, such as watches and lifestyle devices. Dual-mode Wibree + Bluetooth chips will give added functionality to the phones themselves, which will become usable for location specific data searching and remote control. Most importantly, Wibree opens up a raft of new opportunities for mobile network operators. As each Wibree equipped handset is a mobile gateway for Wibree devices, operators will be able to offer new services, such as health monitoring. Such services provide a route to new revenue streams, as well as being a powerful tool for operators to increase customer loyalty and reduce churn.

Wibree’s advantage is that it is going to build upon the volumes of mobile phones. Unlike other low power standards it’s not starting from scratch, but will ride on an industry that already sells a billion devices every year. Wibree has the goal of enabling a multitude of products to connect to each and every one of these handsets. That adds up to a potential that is an order of magnitude greater than mobile phone sales. Wibree’s goal is not to ship mere millions, but tens of billions.

Wibree applications – small scale, big opportunity

Wibree is all about small data transfers. These are the applications that send small amounts of information occasionally. That might be a TV remote control, a glucose monitor, flight information at an airport or a room thermostat. All in all, each application may only transfer a few tens or hundreds of bytes of data each day. It’s what I’ve termed microdata. It’s not a new concept, but prior to Wibree nothing has had the architecture to make it simple or the critical mass to make it happen. Instead most wireless technologies have been bogged down in complexity by trying to be good at the difficult things, such as meshes or video streaming or concurrent audio and data. Wibree is all about doing the little things simply.

Understanding the playing field

There are advantages in arriving late, at least as far as a wireless technology is concerned. It means that it can see what its prospective environment looks like and thus be designed to cope with the increasingly noisy and congested spectrum at 2.4GHz. The Wibree specification makes sure that it can cope with interference with a simple frequency agile approach that doesn’t demand the precision clocks of Bluetooth. It uses advertising channels to ensure it’s not inadvertently jammed by Wi-Fi or other transmitters in the band – a low cost but efficient solution. To attain extended battery life, it implements a data transfer scheme that lets it rapidly wake up from deep sleep when it has something to say and then fall back asleep again. It’s a well thought through, pragmatic specification based on experience and thought. It covers its target market requirements at its inception, meaning it is unlikely that the specification will need to updated after a year, which helps provide robustness as well as keeping the cost of the technology low.

At the interoperability level, the standard defines a number of basic profiles that concentrate on efficiently sending attributes or values between devices. These allow a Wibree device to send status information, such as ON or OFF, and values such as room temperature. They also allow simple transmission of information that needs to be displayed, such as text strings. Most of the time these transfers will be infrequent; sometimes they may be the starting point for another wireless technology to take over – such as setting up higher speed Bluetooth or Wi-Fi connections. It’s all part of Wibree’s job of providing the glue to hold our wireless day together.

The long and short of it

Don’t make the mistake of thinking that low power and long battery life mean that Wibree will be limited to short range applications. Wibree can transmit at powers up to 100mW. In mobile phones, where it shares the same transmitter and receiver with the Bluetooth chip it reside in, Wibree will typically transmit at around 2mW with a receive sensitivity of better than -86dBm. If the RF circuitry is well designed, that will give it an open field range in excess of 100 metres with very low battery consumption. Sensor applications that add a power amplifier ought to be able to exceed 1 km of open field range. While many Wibree applications will extend no further than the range of personal transactions within a room, there will be numerous applications that need to cover the house or office. The ability to deliver that range will help Wibree enable a very wide range of applications.

What’s microdata all about?

The best way to understand its versatility is to look at some applications that Wibree can enable. The first of these to come to market will almost certainly be phone-centric, not least because Wibree is being championed by Nokia and other phone vendors. These headline applications include sending caller information to your watch display and collecting data from health and lifestyle sensors. They’ll start to deliver the first stage of that promise of tens of billions of devices.

An important part of the design of the Wibree standard has been in making it inexpensive to manufacture and integrate – potentially half the cost of Bluetooth for a stand-alone Wibree chip. That low cost opens up a whole raft of opportunities. It only needs a little thought to see how wide the potential from wireless microdata can be.

Microdata means Location

How many times have you gone somewhere and wanted some basic piece of information? It might be the time and gate for your flight, where the goat’s cheese is in the supermarket, or where to find your mummy at the British Museum. Some of these can be answered by search engines and a mobile data subscription. Wibree enables the concept of free local searches.

The way it works is to install Wibree “servers” at each relevant location, with a simple information database in each. That database is typically going to be small and local as it only concerns itself with information about its search location. At the train station it will be the times and platforms of trains for that station and their destinations. In the supermarket it will be the aisle in which goods are located. At the museum it will be details of where the exhibits are on display.

Each Wibree location server will broadcast its presence, and any Wibree device with a suitable search application can choose to show all of the servers within range. It’s never likely to be a big list, but it will be information relevant to where you are. Select the one you want, enter your query and back comes the result:

The process doesn’t touch the mobile network, so there’s no charge. The phone only needs to accept minimal data and display downloaded text, so it’s fast. The database in the server is small and simple to structure as it only has limited, local information. Adding GPS for location based services to a handset adds $10 to the manufacturing cost. The incremental cost of adding Wibree will be around $0.10 – one hundredth of the cost of adding GPS. So the opportunity for location based searches and services is vastly more likely using Wibree, as its negligible additional cost means it will penetrate a far wider range of handsets.

The design of the Wibree protocol stack means there’s no need for TCP/IP stacks, web browsers or anything else in the display device. It’s trivial for something as powerful as a mobile phone to run, but it also means that it’s easy to implement at very low cost. So it could be put onto your shopping trolley with nothing more complex than an 8-bit microprocessor and a display – all of which can be part of a single Wibree chip. It’s a good example of how Wibree makes interoperability and wireless functionality cheap.

Microdata means Health – The Ubiquitous Gateway

Caring for an ageing population with an increasing incidence of long-term, chronic health issues is a problem facing most countries. There is a clear perception that electronic monitoring of health is a key part of any solution. That’s been recognised within the industry with the formation of specialist groups such as the Bluetooth Medical Devices Group, the Continua Alliance and the IEEE 11073 standards group.

Wibree is widely seen as a key enabler for these services. Where it scores over any other low power radio is in its unique ability to use the mobile phone as a gateway that can pass data from a personal medical device to a service provider.

Some of the first Wibree devices being talked about are sports accessories, such as simple pedometers built into sports footwear. The technology will quickly migrate to personal health monitors, including weighing scales, blood pressure monitors and glucosimeters. These aren’t devices that need to send large amounts of data, but their usage model requires low power so that they can be small, battery powered and wearable.

The prospect of offering health related services is an exciting prospect for network operators. It’s one of the reasons that the GSM Association is welcoming Wibree as an evolution of the existing Bluetooth standard. It’s not yet clear where the services will reside – with mobile networks, insurers, national healthcare services, gyms or private medical companies. What is clear is that Wibree provides a wireless implementation with the accessibility that will enable a large-scale deployment of eHealth devices.

Microdata means Control

The concept of Home Automation has been around for over sixty years, yet still has not taken off. There are many reasons for that, including proprietary systems that won’t work with each other, cost and the fact that most of them are too complicated to set up.

With Wibree, things have the chance to change – particularly the problem of configuration. Every enabled mobile phone can be used to set up Wibree devices around the house. Like the example of local searching above, they don’t need special applications – they just display data sent from the host device and map button presses. It gives a simplicity of operation that means that Wibree can be used as a truly universal remote control. Any optional, additional complexity is handled in the device that is being controlled

As Wibree appears in these devices, the scope for remote control of other devices will appear. Gateway devices will also open up the possibility of remote access. Whether a large number of people will ever want to control their heating or white goods remotely is open to debate, but Wibree will be sneaking into the infrastructure of household goods for other reasons. Increasing concerns about energy and resource usage will require smarter washing machines and dishwashers that can talk to each other about how and when they’re working. The driver is likely to be flexible tariffs and government legislation, rather than consumer demand for the automated home. The day is coming when your utility company will decide when you can do your washing.

Ubiquitous microdata

There are places Wibree won’t go. It won’t go into light bulbs, but it’s debatable if wireless ever will. It will go into things that can talk to or be monitored via mobile networks, so will almost certainly become the choice for most consumer medical monitoring and lifestyle devices. By the same token and because of the simplicity of making basic control and display devices it will probably dominate the home automation market. Where interoperability or promiscuity aren’t required then applications will stick with proprietary wireless chips, but even these will change if the production volumes of Wibree drive it to be cheaper. It won’t go into mesh networks, but by taking the consumer applications away mesh will probably remain a niche market. Wibree certainly won’t kill other standards like ZigBee, but it will kill many of their wider ambitions.

Because of the volume it will achieve on the back of mobile phones, Wibree will become endemic. That means it is very well placed to be the wireless technology of choice to support any legislative initiative. Up until now, remote monitoring of devices has largely been ruled by the simple economics of justifying automation. The growing concerns about global warming and the need for better policing of domestic energy usage are already changing that equation. Governments with environmental targets to meet are mandating technology to provide more precise measurements of energy. Wireless Automated Meter Reading (AMR) is moving from trials to deployment after years of feasibility testing. It won’t be alone. Smart homes, smart transport, smart technology is becoming the mantra of the day, with wireless connectivity to ensure the timely arrival of data.

Hundreds of millions of deployed Wibree devices and gateways in the form of mobile phones is hard to argue against as the obvious enabler for these initiatives. The virtuous circle of specification and volume will ensure that Wibree becomes the pre-eminent wireless standard. As most of those devices will depend on the Wibree link for their operation it’s also likely to become the most used wireless standard. And that usage will drive its cost down until it becomes inconceivable not to add it to a new product.

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O2 / Nokia Charger for Bluetooth headset

Bluetooth Advertising System — Sun, 20 Sep 2009 15:59:06 +0000

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NEW BLUETOOTH HEADSET for NOKIA E61 E61i N93i 3250 6220

Bluetooth Advertising System — Wed, 16 Sep 2009 23:25:43 +0000

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NEW BLUETOOTH HANDSFREE HEADSET for LG NOKIA SONY HTC

Bluetooth Advertising System — Mon, 14 Sep 2009 18:50:50 +0000

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NEW BLUETOOTH HEADSET for NOKIA 5310 5500 5610 5700 E50

Bluetooth Advertising System — Fri, 11 Sep 2009 18:56:50 +0000

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Bluetooth – Building Awareness – by

Bluetooth Advertising System — Fri, 11 Sep 2009 13:45:09 +0000

FOR SOME TIME NOW, I have discussed with those in the industry the void of market movement in the 56K Bluetooth modem space. So for that reason, it was especially positive to see that there were beginning signs for such products at the recent Blue-tooth Congress 2002. Two were shown at the CSR and Zeevo booths. It is looking like dial-up Bluetooth access points (AP) could be under the Christmas tree this year for the North American market.

The dial-up Bluetooth ALP will address the mass consumer market that does not want to spend $45 to $55 per month on a continual basis for broadband but is willing to spend a reasonable, onetime outlay for the benefits of untethered surfing and printing from their couch without installing a WLAN home network. If advertised and marketed aggressively enough, this could help to increase consumers’ knowledge of the benefits of products that offer Bluetooth cordless functionality then translate that knowledge into revenue. If not advertised and promoted effectively, these products could be slow to take off.

A greater level of consumer awareness of what Bluetooth is and what benefits it offers is the key to unlocking the box of consumer demand. Though knowledge is increasing, the low level of familiarity of Bluetooth by the average consumer is ensuring that mobile phone operators are still not feeling the consumer demand for Bluetooth-enabled handsets. Nokia and Motorola are very common phones in the United States, but Ericsson is not. Sony Ericsson has been the most aggressive Bluetooth-enabled handset manufacturer to date, but there has not been a significant push or driver thus far in the United States.

Since operators subsidize so many phones, it is necessary for them to see some benefit to offering Bluetooth-enabled phones to their subscribers. So they need to reap a return in terms of customer loyalty (for lower churn), obtaining new subscribers, or revenue. Driver safety alone could be a significant trump card in offering subscribers additional benefits. If operators begin to bundle mobile phones and Bluetooth headsets in an aggressive manner, in conjunction with a marketing campaign targeting hands-free use in vehicles for safety, demand could increase quickly.

On the acquisition front, comments were recently flying around regarding the acquisition of Ericsson Microelectronics by Infineon Technologies. The deal is expected to close in about two months. Infineon gains the module business via Ericsson, inroads to supplying semiconductors into wireless infrastructure and a supplementary customer list. Previously, STMicroelectronics began its acquisition of the wireline and wireless groups of Alcatel Microelectronics, while American Microsystems Inc. began its acquisition of Alcatel Micro’s mixed signal group. The acquisitions of Ericsson Microelectronics and Alcatel Microelectronics do not directly affect current market shares of Bluetooth chipsets.

Recent announcements by Texas Instruments for a $4 (BOM) Bluetooth solution via a ROM-based single chip and by Infineon Technologies for sub-$3.75 pricing (both high volumes) have set a new bar. Both use leading 0.13-micron RE CMOS processes, and volume production is planned for Q12003. Philips Semiconductors announced an affiance with Ericsson Technology Licensing for audio/video solutions. For space-constrained applications, Motorola will go into production in Q4 with a stacked chipset die solution in a 7mm-by-7mm-by-1.6mm BGA package. The price will be the same for the company’s separate radio and baseband.

Coexistence solutions were demonstrated by Silicon Wave (Blue802) and Zeevo (alternate wireless media access, or AWMA). Neither is based on the not-yet-finalized adaptive frequency hopping (AFH) scheme. These mechanisms are geared especially toward the PC market since the front-end can get overloaded in co-located situations (such as a laptop), which can still present a problem with AFH. The first coexistence solutions to hit the shelves are expected in the next six to nine months.

In-Stat/MDR estimates Bluetooth chipset shipments will climb from 10.4 million units in 2001 to 48 million this year, growing to 150 million in 2003.

Joyce Putcher is director and principal analyst of InStat/MDR’s Converging Markets & Technologies Group. She can be reached at jputscher@instat.com. InStat/MDR owned by Reed Business Information, the parent company of Electronic News.

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BLUETOOTH HEADSET H300 FOR NOKIA N73 N76 N77 -WHITE-

Bluetooth Advertising System — Fri, 11 Sep 2009 08:39:21 +0000

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Nokia 8800 Silver Mobile Phone Bluetooth Camera MP3 FM

Bluetooth Advertising System — Wed, 09 Sep 2009 23:56:53 +0000

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New Nokia 6230 Black Mobile Phone Bluetooth Radio USB

Bluetooth Advertising System — Wed, 09 Sep 2009 11:49:04 +0000

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Nokia Bluetooth Headset BH-101 Handsfree BNIB

Bluetooth Advertising System — Tue, 01 Sep 2009 20:56:53 +0000

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Genuine Nokia BH-103 Bluetooth Headset For 6301 6300i

Bluetooth Advertising System — Thu, 27 Aug 2009 03:32:00 +0000

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Bluetooth Advertising System — Wed, 26 Aug 2009 17:26:47 +0000

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Bluetooth Advertising System — Tue, 25 Aug 2009 21:29:29 +0000

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mini-BlueTooth USB Dongle for PC/ Nokia 6303-classic

Bluetooth Advertising System — Sat, 22 Aug 2009 14:51:03 +0000

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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising System — Fri, 21 Aug 2009 17:49:45 +0000

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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising System — Sun, 09 Aug 2009 14:11:59 +0000

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NEW BLUETOOTH HEADSET for NOKIA 5310 5500 5610 5700 E50

Bluetooth Advertising System — Sat, 08 Aug 2009 07:27:20 +0000

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H700 Bluetooth Headset for Motorola nokia cell phone BL

Bluetooth Advertising System — Tue, 04 Aug 2009 23:59:30 +0000

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NEW BLUETOOTH HEADSET for NOKIA 5310 5500 5610 5700 E50

Bluetooth Advertising System — Mon, 03 Aug 2009 03:49:16 +0000

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NEW BLUETOOTH HEADSET for NOKIA 6233 6234 6110 6111 N95

Bluetooth Advertising System — Tue, 28 Jul 2009 21:14:54 +0000

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Marketing di prossimità: bluetoothem utilizzo mentre si gira un video e in piena mobilità

Bluetooth Advertising System — Tue, 28 Jul 2009 17:20:24 +0000

Author: megliojava

Keywords: markegting di prossimit prossimit marketing bluetooth marketing bluetooth nokia 7373 nokia 5320 xpressmusic nokia 6120 classics marketing prossimit

Added: July 24, 2009

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NEW BLUETOOTH HEADSET for NOKIA E60 6288 6301 7700 7710

Bluetooth Advertising System — Tue, 28 Jul 2009 13:42:38 +0000

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H-P Unveils First Web-Connected Printer, No Computer Needed

Bluetooth Advertising System — Mon, 27 Jul 2009 09:27:26 +0000

Author: techpulse360

Keywords: Ravi Kiran hp Photosmart Coupons.com DreamWorks Animation Fandango Google hp iPhone iPod Nickelodeon nokia palm photosmart pre qt touch USA Today Weathernews Web Sudoku Ravikiran Adusumilli

Added: June 22, 2009

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Business Marketing Via Mobiles – by

Bluetooth Advertising System — Tue, 14 Jul 2009 10:15:26 +0000

The world we live in gets easily bored and craves novelty. Smart marketers look for new ways to put a twist on old standby marketing and advertising techniques. Marketing through television and radio channels has been done to death and has more nuisance value than anything else as far as the audience is concerned.

For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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